Marketing in Tough Times - Getting More Bang for Your Buck - September 3

[chris.barry]

Marketing in Tough Times - Getting More Bang for Your Buck
Professional Network Forum
Speaker: Jason Eisner & Graeme Gladman, Directors, BrandQuest
Date: 3rd September 2009 | Location: Canberra

Marketing is one of those things that can be the first to lose budget in tough times. This short informal presentation will include several case studies and working examples and will focus on looking at ways to make your marketing work and cost you less.

[chris.barry]

Thanks again to Graeme and Jason for last nights presentation. It was an informative insight and a great case study.

I was wondering what everyone thought about the current rebranding Australia project being undertaken and whether the methodology presented by Graeme and Jason could be utilised to inform the process. If you haven't seen the story yet, visit: Government to spend $20m on new Aussie brand (http://news.theage.com.au/breaking-news-national/govt-to-spend-20m-on-new-aussie-brand-20090826-eyls.html)

Minister Simon Crean told ABC Radio on Wednesday "What we've got to have is a better way to define our identity and brand it."

Perhaps we could workshop this and present it to Mr Crean. Where should we start Jason?