chris.barry
15-09-2009, 08:53 AM
There are a bunch of interesting notes (http://blogs.bnet.com/salesmachine/?p=5086&tag=nl.e808) from the "Sales 2.0 Conference" held recently in Boston.
To highlight just one I found interesting:
Kevin Popović, Founder / Communications Director, Ideahaus, a branding firm that works with social media pointed out that push marketing isn’t working and push strategies are failing. What is working are “pull” strategies like getting people to participate. Most people are using conventional marketing, which assume that “the prospect will listen” which isn’t true. Instead, you need to leverage consumer behavior and insights to develop personalised messaging. He bases customer relationships on conversations, which is easier if you start the conversation where they already are. However, you can’t enter the conversation in “sales mode”. He points out that the most useful part of Twitter is listening in aggregate to what people are talking about. Also you can use the technology to get to know your customers more closely.
This really sums up most of the outlines on this page - "connection" is becoming the essential element to whatever it is you are attempting to achieve, be it sales, delivery of a project or employee engagement. The ways that the web (especially social media) is allowing this to happen is very... very...interesting.
To highlight just one I found interesting:
Kevin Popović, Founder / Communications Director, Ideahaus, a branding firm that works with social media pointed out that push marketing isn’t working and push strategies are failing. What is working are “pull” strategies like getting people to participate. Most people are using conventional marketing, which assume that “the prospect will listen” which isn’t true. Instead, you need to leverage consumer behavior and insights to develop personalised messaging. He bases customer relationships on conversations, which is easier if you start the conversation where they already are. However, you can’t enter the conversation in “sales mode”. He points out that the most useful part of Twitter is listening in aggregate to what people are talking about. Also you can use the technology to get to know your customers more closely.
This really sums up most of the outlines on this page - "connection" is becoming the essential element to whatever it is you are attempting to achieve, be it sales, delivery of a project or employee engagement. The ways that the web (especially social media) is allowing this to happen is very... very...interesting.